To offer a purposefully curated catalog and streamlined outfitting experience. Rugged Overland - Coming _back_ Soon!

Where your journey begins

Rugged Overland is making a comeback (but don’t call it a comeback).

Our team is excited to be bringing you a stream-lined and smart online-shopping experience, giving you a direct line to the best brands, including exclusives we’ll be bringing to the USA market, for your next overland journey.

Join our mail list for big announcements, gear giveaways, product highlights, and to follow our new 1991 Toyota Land Cruiser build.